A calm, personal brand for a horse boarding, dog grooming and daycare business, ready in time for opening day.

Halton Equine & Canine is a 95-acre property with a 14-stall barn and an indoor arena, plus dog grooming and daycare. Before opening, the owners needed a brand that felt calm, safe and personal, "not a chain salon": a dog's home away from home.

I handled the whole project, from the creative brief and logo to the brand style guide, print and website.

• Logo: primary and secondary logos, an icon and a favicon, refined over seven rounds with the owners.
• Brand style guide: a soft palette of black, slate, cloud grey, sea moss and sage, with a decorative script paired with clean serif and sans faces.
• Print: business cards for both owners.
• Website: with a video tutorial so the owners could update it themselves.

The business opened on schedule with the new brand, print and website in place.