Strategy, communications and creative, from the plan to the launch.
I help growing businesses across Canada turn marketing into a system that brings in clients: campaigns, websites, content and AI, led end to end.
Lots of people can write a strategy. I'm known for getting it done.
Planning matters, and I do it well. But plenty of marketing stalls in the planning stage: more meetings, more decks, more workflows. I turn the plan into a clear list of tasks, start checking them off, and keep going until there are results you can point to.
- Make the plan
- Build the list
- Check it off
- Move the needle
Senior marketing help, from strategy to the finished work.
Fractional marketing lead
A senior marketing lead for growing businesses that don't have one yet. I set the strategy, build the systems and lead the work, a few days a month.
Learn moreLaunch campaigns
For a product, event, book or new offer: the plan, the funnel, the pages and the campaign that sells.
Learn moreBrand and website
Positioning, identity, copy and a website built to convert, for new businesses and those that have outgrown their look.
Learn moreDesign
Brand design that works in the real world: signage, print, packaging, event graphics and sales materials.
Learn moreSocial media
Strategy, content planning, management and reporting, so your channels stay consistent and keep growing.
Learn moreCommunications and PR
Clear messaging, press releases, media outreach and proposals that get the right people paying attention.
Learn moreWeb app and UX design
Interfaces people actually enjoy using: user flows, layouts and screens for web apps, booking tools and dashboards.
Learn moreAI setup for professionals
Get AI handling your day-to-day: I set up the tools, workflows and assistants that save you hours every week.
Learn moreMake the plan. Build the list. Get it done.
- 1
Make the plan
Your goals, your customers and what is and isn't working today, turned into a clear, focused strategy.
- 2
Build the list
The plan becomes a list of real tasks with owners and dates, so everyone knows what happens next.
- 3
Check it off
Then I do the work: the brand, the website, the campaign, the content. Task by task, week by week.
- 4
Launch
Everything goes live in a coordinated push, with the team, partners and channels in step.
- 5
Move the needle
Simple reporting on what changed, then the next list. Results you can see, not another strategy deck.
Recent work.
Capital Content
Systems, team and sales for an Ottawa content agency.
Live Big and STR Summit
A book-launch store and funnel, and about 1,000 summit tickets sold.
BluSky Dental
Five offices, one brand. New patient inquiries up 48%.
Ocean Ops
Co-founder of AI booking software for ocean tourism operators.
Faces to Names
A bilingual brand and website for a national remembrance charity.
Phoenix Pilates & Physio
"More Apple, less Marriott": an edgy brand for a Pilates studio.
Design as proof of execution.
Strategy only counts once it shows up in the world: on a storefront, an event stage, a shelf or a sales call.
She doesn't just make things look great; she ensures they perform. On top of that, she's a fantastic leader who knows how to bring out the best in her team.
“One of the best managers I've worked with... a rare ability to balance strategic thinking with genuine creativity.”
Maddy KylieCreative Operations, who reported to Chelsey
“Her ability to understand analytics and bring it into a creative world is unmatched, as well as her understanding on social driven strategies.”
Ha Thanh Vo LuVideographer, Photographer and Head of Marketing
“Chelsey brings fresh ideas, a creative spark, and so much positive energy to everything she touches.”
Lauryn SummerleyFractional COO
“Chelsey exceeded and enhanced my vision all while making it a fun, easy, and exciting process.”
Hannah RobinsonCEO, Halton Equine & Canine
“Chelsey takes an idea and transforms it into a creative visual that always exceeds expectations.”
Nicole GallaceFounder, FoodGrads
“Strategically clever is Chelsey Walker at social media management.”
Isabel DoptaProgram Director, Taste Your Future
Trained in communications. Proven in the work.
I'm a Canadian marketing and communications lead with 10 years of experience, a BA in Professional Communication and a diploma in Public Relations. I'm at my best taking a big goal, breaking it into clear steps, and building the systems, content and communication that get a team there.
More about meNeed a marketing lead without hiring a full team?
Book a free 30-minute call. We'll talk about where your marketing is now, where you want it to go, and whether I'm the right person to get you there.