I designed and built the launch website and funnel for Stacey St. John's book, Live Big, and ran the marketing that sold about 1,000 tickets to her virtual summit.

Stacey St. John built a seven-figure short-term rental business and teaches other women to do the same. Her Facebook group for female short-term rental investors has 60,000+ members, and she is always launching something new: events, ticketed offers and, in 2025, her book Live Big. Each launch needed a sales funnel, pages that convert and a campaign to sell copies or fill seats.

I was her website and sales page lead and a strategic marketing partner across her launches. For the book, I designed and built the launch website and helped plan the sales strategy and social media. For the summit, I led the marketing strategy, the funnel build, the launch creative and the community social media.

Live Big, the book launch website

• WooCommerce store: product pages, cart and checkout for the book, still live with my build.
• Lead funnel: a mindset quiz ("Which zone are you in?"), a signed-copy giveaway and a webinar waitlist, each leading to the book.
• Supporting pages: blog, speaking, events, resources and contact.

The STR Virtual Summit, a three-day event for women

• Launch campaign: a 12-week plan in phases: waitlist with a giveaway, early-bird pricing to Cyber Monday, regular pricing, a second giveaway, then the countdown.
• Funnel: waitlist, sales page, thank-you page, lead magnet, upsell page and the virtual event reception.
• Audience segments: separate posts and promo scripts for three groups: Rookies, Risers and Rockstars.
• Social and email: promo graphics and reels, Facebook ads, email sequences and 20 Facebook group posts a month.