Chelsey Walker
Services

Senior marketing leadership, without the full-time hire.

I plan the strategy, write the words and build what's needed to deliver it. Every engagement starts with a free 30-minute call to see if we're a fit.

Book a callSee my portfolio
Chelsey Walker
Capital ContentSee it in action: Capital Content
01

Fractional marketing lead

A senior marketing lead for growing businesses that don't have one yet. I set the strategy, build the systems and lead the work, a few days a month.

Who it's forGrowing businesses that need senior marketing leadership but aren't ready for a full-time hire.

  • A marketing strategy and plan tied to your business goals
  • Clear systems: content calendars, intake, approvals and reporting
  • Campaign planning and creative direction
  • Leading your team, freelancers or agency partners
  • A monthly results report and check-ins

A monthly retainer, a set number of days a month.

Live Big and STR SummitSee it in action: Live Big and STR Summit
02

Launch campaigns

For a product, event, book or new offer: the plan, the funnel, the pages and the campaign that sells.

Who it's forAnyone launching a product, event, book, venue or new offer.

  • A phased launch plan, from waitlist to countdown
  • Sales pages, funnels and lead magnets
  • Launch creative, email sequences and social content
  • Paid social strategy and ad copy
  • A review of what worked after launch

A fixed-scope project, usually 6–12 weeks.

Phoenix Pilates & PhysioSee it in action: Phoenix Pilates & Physio
03

Brand and website

Positioning, identity, copy and a website built to convert, for new businesses and those that have outgrown their look.

Who it's forNew businesses, and established ones that have outgrown their look or their website.

  • Positioning and messaging
  • Logo, identity and brand guidelines
  • Website design and build, with all the copy written
  • Local SEO, and booking or sales built in

A fixed-price project.

BluSky DentalSee it in action: BluSky Dental
04

Design

Brand design that works in the real world: signage, print, packaging, event graphics and sales materials.

Who it's forBusinesses that need their brand to show up well on a storefront, a shelf, a stage or a sales call.

  • Signage and window graphics
  • Brochures, magazines and sales materials
  • Packaging and labels
  • Event and screen graphics
  • Social media templates

Priced per project.

Taste Your FutureSee it in action: Taste Your Future
05

Social media

Strategy, content planning, management and reporting, so your channels stay consistent and keep growing.

Who it's forBusinesses that want consistent, on-brand social media with a clear plan behind it.

  • A social media strategy with goals for every channel
  • Monthly content planning and calendars
  • Content creation and art direction
  • Scheduling, posting and community management
  • Monthly analytics and recommendations

A monthly plan, or a one-off strategy.

BC Craft Farmers Co-opSee it in action: BC Craft Farmers Co-op
06

Communications and PR

Clear messaging, press releases, media outreach and proposals that get the right people paying attention.

Who it's forOrganisations with news to share, stakeholders to reach or a proposal to win.

  • Messaging and key messages
  • Press releases and media outreach
  • Stakeholder and LinkedIn outreach
  • Proposals and RFP responses
  • Internal communications

Priced per project or as part of a retainer.

Ocean OpsSee it in action: Ocean Ops
07

Web app and UX design

Interfaces people actually enjoy using: user flows, layouts and screens for web apps, booking tools and dashboards.

Who it's forFounders and teams building software, booking tools or customer portals.

  • User research and personas
  • User flows and information architecture
  • Wireframes and interface design for every screen
  • Design that accounts for real-world edge cases
  • Testing and quality checks before release

A fixed-scope project, or ongoing as part of a retainer.

Ocean Ops AISee it in action: Ocean Ops AI
08

AI setup for professionals

Get AI handling your day-to-day: I set up the tools, workflows and assistants that save you hours every week.

Who it's forBusy professionals and small teams who know AI could help but haven't had time to set it up properly.

  • A review of where your time goes each week
  • AI tools chosen and set up for your work
  • Custom assistants trained on your business, voice and documents
  • Workflows for email, content, research, reporting and admin
  • Hands-on training so you can keep using it yourself

A one-off setup with training, plus optional check-ins.

How I work

Make the plan. Build the list. Get it done.

  1. 1

    Make the plan

    Your goals, your customers and what is and isn't working today, turned into a clear, focused strategy.

  2. 2

    Build the list

    The plan becomes a list of real tasks with owners and dates, so everyone knows what happens next.

  3. 3

    Check it off

    Then I do the work: the brand, the website, the campaign, the content. Task by task, week by week.

  4. 4

    Launch

    Everything goes live in a coordinated push, with the team, partners and channels in step.

  5. 5

    Move the needle

    Simple reporting on what changed, then the next list. Results you can see, not another strategy deck.

How I deliver

Built to run, not just to launch.

Every project comes with the systems to keep it going: clear workflows, simple reporting and a rhythm your team can follow. Where it genuinely speeds up good work, I build AI into the process, from content workflows to customer messaging, so you get more done without adding headcount.

I manage bilingual English and French projects, and I work remotely with clients across Canada and beyond.

Not sure which fits?

Tell me where your marketing is today and what you want it to do. I'll suggest the simplest way to get there.

Book a callSend a message