I wrote and ran the social media strategy for Ontario's food and beverage careers program, and grew Twitter followers 66% in a single quarter.

Taste Your Future is a provincially funded program that steers young people and new Canadians toward careers in Ontario's food and beverage processing industry. In 2018 its social channels were small and posting was irregular. It needed a plan to reach students, employers and new Canadians, and content that made a manufacturing career look appealing.

I joined as Communications Coordinator and became Social Media and Creative Lead. I wrote the 2018–19 social media strategy and ran it day to day, along with the newsletters and reporting.

• Strategy: a 12-month plan with goals for every channel, audiences from students to employers, and a posting rhythm for each platform.
• Channels and tools: built out the newly started Instagram account, and set up Hootsuite and Google Analytics.
• Campaigns and events: Road Trip 2018, with content from about 14 colleges, universities and employers, and a livestreamed student panel.
• Email: a newsletter program for 1,000+ recipients.