Hotel Content Partner Program · 2024 – present
I helped manage and streamline Capital Content's monthly social media program for hotels across Canada.
A Capital Content service. I worked on it as Creative Marketing Director.
The brief
The Content Partner Program is Capital Content's monthly social media service for hotels, used by properties across Canada including several owned by InnVest Hotels. Each hotel needs its own strategy, a reliable monthly rhythm and clear proof that it's working, without adding work for busy hotel teams.
My role
With the CEO and the team, I helped shape the program and then managed it day to day. I made it run smoother: the monthly intake forms, the planning process, the reporting, and the communication between our team and each hotel. I plan each property's strategy and oversee posting.
How it runs
- Intake: each hotel shares its events, promotions and seasonal offers in a monthly form.
- Strategy: each property's month is planned around its calendar and local attractions.
- Content: the Capital Content team shoots on site at each property.
- Management: posts are written, scheduled and published, and engagement is handled.
- Reporting: monthly analytics for every property, shared with the hotel.
Properties
Ottawa Marriott · Les Suites Hotel Ottawa · Hilton Garden Inn Ottawa Airport · Holiday Inn Kanata · Holiday Inn Kingston Waterfront · Holiday Inn Express North Bay · Hampton Inn Cornwall · Royal Canadian Lodge, Banff Inn and Charltons Banff · Algonquin Resort · Prince George Hotel
Results
Team results from the Capital Content program. Monthly figures compare with the month before.
