A personal brand and website for a musician, storyteller and agency founder, then a full launch toolkit to reposition him as a keynote speaker.

Dylan Holton is an Ottawa storyteller, musician and the founder of Capital Content. In 2022 he needed one brand and website that held his music, his agency and his lifestyle content together. In 2025 the goal changed: make him a keynote speaker first, using music as part of the talk.

I designed the 2022 brand and built the website. In 2025 I wrote the brand and marketing plan, designed the speaking packages, planned a 100-day content push and created the press kit and the new speaker website.

• 2022 brand and website: positioned around "the power of story to celebrate, inspire, and build a life well lived".
• 2025 positioning: a keynote speaker who uses acoustic storytelling on stage, rather than a musician who also speaks.
• Speaking packages: three keynote tiers and an executive retreat.
• 100-day growth plan: a daily posting plan, a lead magnet and a paid workshop.
• Press kit and speaker website: keynote topics, a speaker bio and a navy-and-gold look.